Holy Tea
A direct-to-consumer tea brand, owned and operated end to end.
Holy Tea is my own ecommerce venture — a premium tea brand running on Shopify. It's where product strategy, storefront development, and day-to-day merchant operations meet: I'm both the developer and the merchant.
What that means in practice
- Brand & storefront — theme development and customization, product presentation, conversion-focused layout.
- Operations — catalog management, inventory, fulfillment, discounts and campaigns.
- Growth — promotions, seasonal campaigns, and continuous storefront iteration.
Why it matters for my client work
Running a real store changes how you build for merchants. Every feature I ship as a developer gets tested against the question: would this actually help me run Holy Tea? That merchant-side perspective is baked into everything else I build — including Shopigent, which I use on my own store first.